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Big tobacco shifts its sights to Asia
While much of the industrialized world has seen a big drop in the number of smokers, the opposite is true of many emerging and developing markets in Asia. Health officials are concerned.
Big tobacco companies like big numbers, and they’re finding them in Asia, with the world’s largest and fastest growing population.
Take China with its estimated population of 1.3 billion people: More than 300 million Chinese already smoke. Or consider India with its 1.2 million people: Around 275 million people there are tobacco users, according to recent World Health Organization (WHO) figures.