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Mum who targeted Target part of larger backlash against corporate sexploitation
A little over a week ago, a mother and primary school teacher posted a few lines on Target’s Facebook page lamenting the lack of age-appropriate, non-sexualised clothing for daughter, 8. She said they had lost her as a customer.
Six days later the comment had attracted over 72,000 “likes” and drawn thousands of responses from others concerned about scaled down versions of adult fashion for girls.
”I wasn’t expecting this kind of response, but I do hope they listen to the feedback and do something about it. I’m obviously not the only one who thinks their clothing is inappropriate for little girls,” Ana Amini, from Port Macquarie, NSW, said.
The virtual slap in the face to the major retailer demonstrated the power of social media. It’s a wonder expression of democracy in action.