Understanding the unique health and wellbeing challenges facing our young people and how they can be met.

Generation Next Blog

Bratz doll website sells beer, dating ads

The Bratz Doll website has copped criticism from health experts, who are outraged over advertisements for alcohol, energy drinks, junk food and dating services on the site targeted at young girls.

The website, which also offers Snow White and My Little Pony games, automatically plays 30 second ads prior to the games starting.

Everything from Crown Lager to Mars Bars are advertised on the website, Red Bull is even selling its products with a cartoon featuring a cartoon of Little Red Riding Hood.

via Beer, dating ads targeted at young girls on game website | Food Magazine.

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2 Responses to Bratz doll website sells beer, dating ads

  1. Imogen says:

    It’s like they don’t even care what message they are sending out? Why not find advertising that is specifically aimed at young girls like Disney movies, games and toys.

  2. S says:

    Seems like these company is more interested in the margin they make than their target market for sales! Shame on you.

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