Major alcohol companies are consciously directing their advertising campaigns at young people. Coming up with campaign/product  names like Pom Pom, Electric Pink, Hot Pink, and Skinnygirl Cocktails; they are designed to attract young people.

Is it time to tell these companies to back off and leave children alone?

The recently formed Alcohol Advertising Review Board (AARB) thinks it is. The Board is based in WA and was launched by children’s health advocate and former Australian of the Year Professor Fiona Stanley who will chair the Board.

Professor Mike Daube, Director of the McCusker Centre for Action on Alcohol and Youth and Right2Childhood seminar speaker said “The alcohol industry has had a free run with advertising and marketing for too long, and alcohol promotion is virtually uncontrolled.”

The AARB handles complaints against alcohol companies in a transparent independent manner and then applies pressure to the companies concerned.

Our children need protecting. “Children and young people are being exposed to promotion of alcohol in advertising, in sport, on billboards, on buses, in bus shelters – almost wherever they look. The community, and parents in particular, are rightly concerned at the tsunami of alcohol promotion to which our children are exposed,” said Professor Stanley.

So if you see an in appropriate product placement for alcohol or watch a TV campaign that you feels targets children, go to the AARB website and register your complaint.

“Our aim is that by shining a light on the worst of alcohol promotion we can bring about some of the changes that the industry will not make without public naming and shaming,” Professor Daube said.

Professor Mike Daube will be speaking about Alcohol promotions that target young people at the Right2Childhood seminar being held in Sydney on 19 October. For more information go to Right2Childhood.

Information on the Alcohol Advertising Review Board, the full first report and the determinations can be found at
Complaints about alcohol advertising can be sent to [email protected].

Writer Helen Splarn. Editor Dr Ramesh Manocha.
Source: AP. Alcohol Advertising Review Board (AARB).