Women are sold this lie daily: that beauty is simply a matter of drinking eight glasses of water a day, eating mountains of chia seeds and quinoa salad, a good moisturiser and a touch of lippy and mascara.
The multi-billion dollar beauty, diet and cosmetic surgery industries are testament to the fact that much of the time women are conned into believing it too.
The reality is that we can’t all be physically beautiful. Even the women who did strike it lucky in the genetic lottery have a beauty expiry date. Those who age as nature intended are castigated for letting themselves go and those who try to cling on to their youthful appearance — an essential component of beauty standards — are mercilessly mocked for drinking from the fount of someone else’s youth when they undergo plastic surgery and botox.