Health Minister Tanya Plibersek has condemned the latest cigarette company advertising – “it’s what’s on the inside that counts” – as the ultimate sick joke.
Imperial Tobacco’s new motto, sent in material to retailers for its Peter Stuyvesant cigarettes, suggests the plain packaging doesn’t matter because everyone knows what’s on the inside.
via Plain package row: tobacco company resorts to ‘sick joke’.
I can see the argument from both sides, the Government will want to try anything to make people quit smoking but at the end of the day I don’t think having plain packaging is going to make much of a difference. I think they need to focus more on education to stop people from starting smoking in the first place.