ALCOHOL is fast becoming the No. 1 threat facing Australian children and there is no adequate system in place to stop them being exposed to alcohol advertising, Australia’s foremost child health expert, Fiona Stanley, says.

The former Australian of the Year will chair a new alternative alcohol advertising review body, which health experts say is needed because the industry-based code is failing to protect children.

The Alcohol Advertising Review Board will assess complaints from members of the public about alcohol advertising, and will look at areas not covered by the current code, such as sponsorship or advertisement placement.

via Alcohol kids’ worst enemy.