A petition calling on the Seven Network to reconsider plans to broadcast the “sexist” Lingerie Football League (LFL) has generated over 2000 signatures.
Earlier this year, the league was rebranded from Lingerie Football League to Legends Football League. Its tag line was also changed from “True Fantasy” to “Women Of The Gridiron”.
Collective Shout, a grassroots campaign movement against the sexualisation of women, says Seven should not be broadcasting the series.
The group has written a letter to Mr Shtein, Seven chairman Kerry Stokes and a number of other executives, asking them not to broadcast the LFL.