Over the last fortnight it’s been interesting to read the reporting about the release of a couple of key pieces of alcohol data in Australia.

The Australian Bureau of Statistics released its Apparent Consumption of Alcohol, Australia, 2012-13 report, which shows Australians are drinking less alcohol overall than any time in the previous 15 years.

The report shows:

9.9 litres of pure alcohol was available for consumption in 2012-13 for every person in Australia aged 15 years and over. This is 1.6% less than the amount in 2011-12 (10.0 litres) and 8.2% less than 2007-08 (10.8 litres).

As a standard drink consists of 12.5mls of pure alcohol, this is equivalent to an average of 2.2 standard drinks per day per person aged 15 years and over.

The data also showed a downward trend in beer as the preferred drink – beer 40.9%, wine 37.4%, spirits 13.1%, ready to drinks 6.6% and cider 2%.

The response to this data was a fascinating example of framed viewpoints.

The Brewers Association chief executive “blamed the downturn in part on rainy summers that put a dampener on backyard barbecues.”

Meanwhile the Australian Liquor Stores Association claimed the results show that Australians are “buying more premium products and drinking more responsibly”. Their spokesperson went on to say “it also demonstrate

– Grog Watch

via Alcohol culture change: the first signs? | Grog WatchGrog Watch.