DrinkWise is a Social Aspects Public Relations Organisation (SAPRO) established by the alcohol industry in 2005. DrinkWise is wholly funded by the alcohol industry and governed by a board whose 13 members include 6 alcohol industry representatives.
DrinkWise describes itself as an ‘independent, not-for-profit organisation’ whose ‘primary focus is to help bring about a healthier and safer drinking culture in Australia’. However DrinkWise was developed by the alcohol industry, is wholly funded by the alcohol industry and is governed by a board with significant industry involvement.
via Alcohol Truth « FARE.
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