A weight-loss advertisement in the London Underground featuring a bikini-clad model has sparked a backlash, with protesters saying the company Protein World is making passersby “feel physically inferior to the unrealistic body image of the bronzed model.” More than 50,000 people have signed an online petition calling for the posters for meal replacement supplements—which have the tagline “Are you beach body ready?”—to be removed from London tube stations and train carriages.

– Naina Bajekal

Source: ‘Beach Body Ready’ Advertisements Spark Widespread Backlash | TIME