Over 2,000 people have signed an online petition urging Diva to remove their Playboy products from sale.
Diva is an Australian fashion jewellery retailer that caters to the fashion tastes of young girls. It sells Disney brands such as Winnie the Pooh charm bracelets, Disney Princess pendants and Cute Cupcakes Best Friends necklaces.
However in a surprising decision, Diva has now decided to sell Playboy brand products along side its Disney counterparts.
Playboy has succeeded in embedding its bunny logo on pencil cases, bed linen, cosmetics, jewellery, wallets, slippers and key chains, normalizing and sanitizing the Playboy insignia to children and young people.
Playboy deliberately markets its brand to girls as cool fashion chic. Diva has become a willing participant in pimping the brand and its values to its young customers. Many of the Playboy products the company sells are decorated with sparkling diamantes or are in the shape of love hearts. There are ‘Playmate’ pendants and Playmate of the month necklaces (‘Miss January’, ‘Miss February’ etc), which invite girls to think of themselves as porn stars. One necklace depicts a Playboy bunny from her backside down. Her upper body, including her head, is missing.
No longer merely a ‘soft-porn’ magazine, Playboy is now a billion dollar global brand profiting from the exploitation and subordination of women. Playboy Enterprises pornographic film titles include “Cum Drinking Sluts”, “Barely 18 Anal Virgins”, “Fresh Juicy Lolitas”, “Double Entry”, “Wait your turn, bitch!” These films and others depict women enduring body punishing and violent sexual acts for men’s sexual pleasure.
Diva has defended its promotion of Playboy as being “in the name of fashion”. Diva takes no responsibility for putting profits ahead of a corporate social responsibility not to sexualize and exploit young girls.
The petition letter reads – Diva: Remove all Playboy products from sale
I just signed the following petition addressed to: Diva.
We, the undersigned, call on Diva to remove all Playboy items from sale.
Diva is complicit in grooming girls as consumers of a porn brand which portrays women as ‘bitches’ and ‘whores’ to be used for men’s sexual gratification. Playboy engages in the global sexploitation of women and girls, is fundamentally anti-woman and anti-equality.
Promoting a pornographic brand to young women and girls is unethical and irresponsible and contributes to the objectification of women and sexualisation of girls.
We call on Diva to exercise corporate social responsibility by removing all Playboy products from sale immediately.