It’s official: Sexual objectification of women in music videos isn’t limited to those featuring male stars. A new study by two University of Missouri researchers has found that female artists frequently turn themselves into sex objects in their own videos.

“It has been known that music videos featuring male artists often sexually objectify women, but our study shows that many female artists are objectifying themselves in their music videos,” said Cynthia Frisby, an associate professor of strategic communication in the university’s School of Journalism. She conducted the study with Jennifer Aubrey, an associate professor in communication from the university’s College of Arts and Sciences.

“The images coming from these music videos are very powerful and influential,” Frisby said. “Young audiences may interpret these sexually objectifying images as important ways to be seen as attractive and valuable to society, especially with how pervasive these videos are throughout our culture.”

via Women objectify women in music videos too, researchers find –

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