The Biggest Loser machine screeched into the regional Victorian town of Ararat last night, and we all got to gorge on the usual clichés. Fat people stuffing their faces with junk food. Fat people crying. Fat people talking about how they are unlovable and unworthy.
The Biggest Loser PR team would have us believe that their community-wide weight loss initiative is groundbreaking.
The method of weight loss – extreme calorie restriction, exercise and shame – existed long before a bunch of celebrity trainers and TV execs realised there was gold in them thar hills of fat. In fact, it’s been the standard weight loss approach of governments, doctors, the weight loss industry, and some corporations for over 50 years.
There’s just one small problem. It doesn’t always work.
– Kasey Edwards