qfwgbgd8-1410704110The reputation of Apple’s fans is as well known as Apple’s products. These are the people who have already started lining up outside Apple stores, just to be first to own the latest iPhone. When they are not in line, they scour the Internet for articles that affirm their belief in Apple’s products, reacting swiftly to articles and comments from those that don’t share their views, principally anyone who uses a different phone.

These are amongst the most loyal customers of any brand and are often insultingly referred to as “iSheep” for their seemingly unquestioning following of Apple.

– David Glance

via The psychology behind Apple’s fans. Blind loyalty or just wanting to belong?.