Young teens who watch a lot of movies featuring alcohol are twice as likely to start drinking as their peers who watch relatively few such films, reveals new research from Dartmouth’s Norris Cotton Cancer Center that is published in the online journal BMJ Open. Moreover, these teens are significantly more likely to progress to binge drinking, the study shows.

The findings prompt the researchers to suggest that Hollywood should adopt the same restrictions for alcohol product placement as it does for tobacco.

via Alcohol in Movies Influences Young Teen Habits.