There is an art to creating a faux public health ad that, far from damaging your bottom line, actually enhances it. That’s a win for the alcohol industry, but a big loss for the rest of us.
So what is wrong with the DrinkWise advertisement?
– Michael Thorn is CEO of the Foundation for Alcohol Research and Education (FARE)
via The latest DrinkWise ad is a beer commercial, not public health message – mUmBRELLA.
Image from Unsplash
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