There is an art to creating a faux public health ad that, far from damaging your bottom line, actually enhances it. That’s a win for the alcohol industry, but a big loss for the rest of us.

So what is wrong with the DrinkWise advertisement?

– Michael Thorn is CEO of the Foundation for Alcohol Research and Education (FARE)

via The latest DrinkWise ad is a beer commercial, not public health message – mUmBRELLA.