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>Tag: advertisment

The latest DrinkWise Ad is a Beer Commercial, Not Public Health Message

There is an art to creating a faux public health ad that, far from damaging your bottom line, actually enhances it. That’s a win for the alcohol industry, but a big loss for the rest of us. So what is wrong with the DrinkWise advertisement? - Michael Thorn is CEO of the Foundation for Alcohol Research and [...]

Roxy’s message: sex appeal trumps sporting ability

It’s dreamy and slow; The Virgin Suicides if it were set against Sydney’s beaches. Unfortunately, this isn’t a promo shoot about wistful ingenues overcome by the suburban ennui of their own lives - if that’s what Roxy were going for, they’ve completely missed the mark. In the promo, a faceless woman (rumoured to be five [...]