David Jones’ Facebook page has been flooded with abusive and racist posts after former Sydney Swans star Adam Goodes was unveiled as the retailer’s latest brand ambassador.

The messages, which include remarks about indigenous Australians and dozens of boos, began appearing on Sunday soon after the retailer posted a campaign video featuring the former Australian of the Year.

Goodes is to star in the David Jones “It’s In You” campaign as one of six ambassadors, including model Jessica Gomes and You Am I frontman Tim Rogers.

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Source: David Jones flooded with abuse after Adam Goodes announced as ambassador I SMH