Pixabay Images

Pixabay Images

Frilled Neck Fashion is an Australian dancewear company, but you would be forgiven for thinking that the pictures on their Instagram account belonged on the centrefold of an old school men’s mag.

The models pose seductively in skimpy outfits. The captions use words like ‘this beauty’ and ‘this angel’. The comments include “wow you’re so gorgeous” “You look extremely stunning,” and “sexy.”

This would be par for the course if Frilled Neck Fashion were adverting clothes for glamour models. But when you consider that some of the models are actually as young as nine, the photos take on an entirely different feel.

More worrying still, the ABC said that some of the girls featured in the photos could be easily tracked down using details that were publicly available.

– Cat Rodie

Read more: Are These Children Being Sexualised? Dancewear Company Under Fire For Seductive Pre-teen Images