fear

Researchers probe the use of fear in marketing

It’s predominantly because people evolved to respond intuitively to all sorts of threats, rather than think about them too much. To think about them would require time and effort, so it was eminently more efficient to respond to the fear first and think about it later. Fear can have a powerful effect on our behaviour—motivating [...]

Fearful Memories Passed Down to Mouse Descendants

Certain fears can be inherited through the generations, a provocative study of mice reports. The authors suggest that a similar phenomenon could influence anxiety and addiction in humans. But some researchers are sceptical of the findings because a biological mechanism that explains the phenomenon has not been identified. Yet some studies have hinted that environmental [...]

By |2013-12-15T12:06:00+11:00December 15th, 2013|Categories: Science & Research|Tags: , , , , , , , , |0 Comments

We must let our children fail

Last week in France, a 52-year-old mother took over-parenting to new heights. Donning Converse boots, skinny jeans and heavy makeup, she posed as her 19-year-old daughter and tried to sit the Baccalaureate English exam in her place. via Painful as it is, we must let our children fail.

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