marketing

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An 8-year-old made US$22 million on YouTube, but most social media influencers are like unpaid interns

Like any eight-year-old, Ryan Kaji loves to play with toys. But when Ryan plays, millions watch. Since the age of four he’s been the star of his own YouTube channel. All up his videos have gained more than 35 billion views. This helped make him YouTube’s highest-earning star in 2018, earning US$22 million, according to [...]

By |2019-11-18T11:30:32+11:00November 18th, 2019|Categories: Social Media|Tags: , , , |0 Comments

Children’s Health, Privacy At Risk From Digital Marketing

Flickr Images For the first time, researchers and health experts have undertaken a comprehensive analysis of the concerning situation in the World Health Organization European Region regarding digital marketing to children of foods high in fats, salt and sugars. The World Health Organization (WHO) has published the report, which calls for immediate action [...]

Marketing Has Discovered Neuroscience, But The Results Are More Glitter Than Gold

https://youtu.be/o1huW9RMgkM Marketing has discovered neuroscience and the shiny new product has plenty of style but very little substance. “Neuromarketing” is lighting up the eyes of advertising executives and lightening the wallets of public relations companies. It promises to target the unconscious desires of consumers, which are supposedly revealed by measuring the brain. The more [...]

Victoria’s Secret Has a Body Image Problem

Victoria's Secret's new ad has sparked a petition calling for it be amended. Photo: Frances Black For a company that has built its fortune from hoisting up breasts and covering derrieres, Victoria's Secret seems to not be very keen on the actual bodies of the majority of women. Their distorted body image is [...]

Coles Pulls Magazine with Nude Miranda Kerr Cover Off Shelves

Removed: Miranda Kerr on the cover of Harper's Bazaar magazine. Photo: Harper's Bazaar Coles supermarkets has pulled thousands of copies of Harper's Bazaar Australia magazine featuring a nude Miranda Kerr on the cover because the store's executives deemed it "inappropriate". However, the retail giant has been unable to elaborate on what was the catalyst for [...]

Australian Government Wins Plain Packaging Case against Philip Morris Asia

A Philip Morris challenge to Australia's plain packaging laws has been unsuccessful. Photo: Department of Health The federal government has won its case against tobacco giant Philip Morris Asia challenging Australia's tobacco plain-packaging laws. It means the former Gillard government's plain-packaging laws, introduced in 2011, will remain in place. The tribunal in the arbitration, based [...]

Beverage Group Sues City Over Soda Warnings, Advertising Ban

shutterstock The American Beverage Association has sued the city of San Francisco, claiming new legislation requiring health warning labels on sugary beverages and prohibiting advertisements of them on city property violates the First Amendment. The San Francisco Chronicle reports the association filed the lawsuit on Friday. The lawsuit says the city "is trying [...]

Wake Up Rosie Smartphone App Aims to Help Girls Navigate the Internet ‘Junkyard’

rosierespect.org.au Young women are now twice as likely as young men to develop mental illness, according to new research. And those who work to help girls navigate the pitfalls of growing up say the internet and social media are not helping. "We are really looking at the internet as 'it's a junkyard' — [...]

By |2015-11-08T20:18:26+11:00November 8th, 2015|Categories: Cybersafety, Mental Health & Wellbeing|Tags: , , , , , |0 Comments

How the Gambling Industry Designs Poker Machines to ‘Hypnotise’ Punter’s Brains

Ka-Ching! Pokie Nation - a new explosive documentary to air on the ABC - exposes how the seemingly innocuous pokie machines at your local pub are programmed for addiction They're rigged, they are everywhere and are as addictive as crack cocaine - but that's exactly what poker machines have been designed to do, [...]

Playboy ‘To Drop’ Naked Women Images

Gettyimages Playboy magazine is to stop publishing images of naked women as part of its redesign, it has emerged. Its US owners say the internet has made nudity outdated, and pornographic magazines are no longer so commercially viable, the New York Times reports. Playboy's circulation has dropped from 5.6 million in the 1970s [...]

By |2015-10-25T23:08:54+11:00October 25th, 2015|Categories: Society & Culture, Technology|Tags: , , , , , , |0 Comments