Kyle Sandilands’ offensive and aggressive on-air behaviour continues, and the fallout for those corporations that support him is now such that they are abandoning him in droves. To summarise his most recent incident:

“Sandilands apologised to news.com.au journalist Alison Stephenson after calling her a “fat slag” and a “piece of shit” – among other abusive terms – after she wrote a story reporting less-than-flattering comments being made on social media about his TV special, which aired on Channel 7 on Monday night. “If you took a personal offence to it Ally, I’m sorry to you,” Sandilands said. But the gesture was branded “weak” and “insincere” by listeners and, according to radio sources, failed to soothe network bosses who are said to be weighing up their options.”

It’s about time that Australians demonstrated their disapproval in the only way that Kyle and his media outlets understand- deprivation of money. In a media environment saturated with negative messages and anti-role models Vile Kyle is definitely one of the worst. He is marketed to the youth demographic which makes his influence on the mental health and wellbeing of our young people particularly toxic.

As one parent eloquently put it:

“The bottom line as I see it is, Do you want your son or daughter listening to either Kyle or Jackie O and thinking that what they say and do it OK? Are they the role model you want for your children? I know that for me there is no doubt, there is no way I want my son thinking this is how he should behave and I certainly don’t want my daughter to think it is right to look pretty and support a male who is so misogynistic. I think advertisers should ask themselves these questions before they even look at ratings when deciding on where to spend their money. It may be niave of me, but wouldn’t it make for a nicer Australia? These are just some of the reasons that 2Day FM is banned in my house and has been for a very long time.”

More than 10,000 people have signed a petition at change.org asking for Kyle to go.

Good bye Kyle. Less a shock jock, than a “toxic environmental pollutant”. Australia is better off without you.

via Which sponsors will dump vile Kyle and Jackie O? | thetelegraph.com.au.