In a paper delivered to the Right to Childhood conference in Sydney recently, Professor Mike Daube made the case for suing the industry, making it pay for the human damage.

‘‘There is massive evidence on the impacts of alcohol on our community. It is a health problem, a social problem, an economic problem, a law enforcement problem, a cultural problem,’’ Prof Daube said.

‘‘It is a cause of death, injury, violence, domestic violence, child abuse, workplace losses, road crashes.’’

Prof Daube says industry self-regulation codes are limited and toothless. The industry is skilled in countering threats to its sales by downplaying health and other consequences of alcohol use and promoting its own soft education.

What minimal regulation exists is not enough to prevent the massive alcohol-related problems we are seeing.

With a million dollars a day spent sanitising and glamourising alcohol directly to young people for whom it is actually illegal to purchase, how can the meagre budgets available to school for drug and alcohol education compete?

Advocates for change urge the following: PROPER curbs on alcohol promotion; REFORM of the tax system so that we can’t buy alcohol cheaper than bottled water; CURBS on the increasing numbers of sales outlets — often where their presence normalises drinking for young people; A FUNDAMENTAL rethink of licensing laws to quell the drunken violence plaguing our cities; LEGISLATION to prevent secondary supply to children and tougher penalties for supplying; EFFECTIVE warning labels; RAISING the legal drinking age.

Surveys show under-18s feel strongly about the levels of alcohol marketing they are exposed to and want regulation that provides stronger protection. They also want more health warnings. It’s time for real action to stop more damage.

via Is it time to sue the alcohol industry for preying on young people? | Melinda Tankard Reist.