Strict guidelines proposed for the sale of alcohol in NSW have been watered down to remove bans on the use of celebrities who appeal to under-18s in promotions and mention of specific events targeting women after intense lobbying from the industry.

New guidelines released by the NSW government on Thursday morning show sections pertaining to the promotion of alcohol to minors, promotions deemed “indecent and offensive” and rules for the discounting of alcohol have been rewritten compared with draft guidelines established in August last year.

Among the rules dumped from the draft guidelines is a ban on using “endorsements from celebrities or other role models that primarily appeal to minors as part of the liquor promotion”.

via Sale of alcohol guidelines watered down by NSW government.