Food companies are advertising products such as Kit Kats and Coco Pops to children because they are classified as healthy by their own nutritional standards.
A NSW Cancer Council analysis found that 63 per cent of food that appeared in television advertisements was considered unhealthy under Food Standards Australia New Zealand nutrient profiling. The analysis has been published in the industry journal Nutrition and Dietetics.
Researchers analysed food advertisements that appeared on television between 6am and 9pm over a two-week period. They found that companies which had signed up to an industry-regulated marketing code were still advertising food that would be considered unhealthy by government standards.
– Harriet Alexander