Melinda Tankard Reist appeared in The Australian this weekend in an article criticising magazine Marie Claire’s use of a ‘real’ image of supermodel Jenifer Hawkins to launch their “love-yourself-just-as-you-are” campaign.

SHOCK horror: nude supermodel has dimple on thigh. In a move labelled daring and revolutionary, this month’s edition of Marie Claire features nude photos of Australian model Jennifer Hawkins airbrush-free. The shoot reveals “brave” Jen with all her flaws.

And what exactly are these impediments? A tiny crease in Hawkins’s waist, a slightly dimpled thigh and “uneven skin tones”.

Labelling hips, a little dimpling on the thigh, a small waist crease (which looks like what happens when any woman sits down) and supposedly uneven skin tone as flaws is already problematic. Who decided these were flaws and not part of being a woman? And if these are flaws, then how are other women supposed to feel feel?

Why would an editor and an organisation concerned about body image choose a Miss Universe title holder as the pin-up for the love-yourself-just-as-you-are campaign? The images attract comparisons and judgment, and provide more opportunity for objectification.

Melinda’s full article can be found at The Australian‘s website.

Tristan Boyd, Dr Ramesh Manocha.