Perhaps even more popular than the online photo galleries of what the “celebrities” wore, are the galleries of the drunks and post-come-apart bogans as they unravel towards the end of a long day’s drinking.

The Instagram page “Drunk Girls of the Melbourne Cup” has more than 28,000 followers. It features women double-fisting booze bottles, accumulating grass stains as they flop alcoholically on the field, and lurching barefoot to the toilet for relief. It is as cringe-making as it is compelling.

Just as we now consider gladiatorial battles barbaric, and are horrified by the casual drink-driving that was routine a generation ago, will we one day look at the Cup and wonder how and why we ever did it?

Because as much as the fashion, alcohol, gambling and celebrity industries try to convince us otherwise, the end result does not resemble a scene from My Fair Lady. Try Gin Lane instead.

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via An orgiastic carnival of drunkenness and death: has the Melbourne Cup passed its use-by date?.