A CONTROVERSIAL Disney branded product designed to look like champagne is still being marketed to children despite a company pledge to ban it.

A RANGE of Disney branded non-alcoholic drinks that resemble champagne are being marketed in the UK and Europe despite the company pledging to ban such products from sale more than one year ago.

Sparkling drinks featuring Disney’s Frozen brand, Planes, Princess Palace and Mickey Mouse were found listed for sale on UK website The Alcohol Free shopunder a “children’s drinks” section. While clearly labelled as non-alcoholic, the products are described as a “delightful bottle of bubbly” that comes with a “cork that pops to add sparkle to any party.”

Similar products with Frozen and Cars branding were also spotted for sale in Croatia alongside bottles of wine and spirits.

It comes despite a Disney pledge in December 2015 the company would ban the manufacture of Disney products to look like alcohol following an outcry in the UK.

“As we set very high standards for the quality of products bearing the Disney name and characters, we have informed the manufacturer that we will no longer license Disney images to a product that is packaged to look like alcohol,” a spokesman for the company said at the time.

– Victoria Craw

Read More: Disney Branded Non-Alcoholic Drinks Marketed to Children

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