Tumblr is to ban content that results in the “unwanted sexualisation or sexual harassment of others”.

The social network says this includes non-consensual “creepshots” – sexually suggestive photos of clothed victims.

In addition, it said it covers “deepfake” pornography, in which computer-generated images of a subject’s face are transplanted onto explicit photos or videos of someone else’s body without permission.

The rule-change is due on 10 September.

Other additions to Tumblr’s community guidelines include the outlawing of “gore” posted solely to shock, as well as other “content that encourages or incites violence, or glorifies acts of violence or the perpetrators”.

The blogging platform will still rely on its users to flag offending content to moderators.

New owners
Activity on Tumblr was at its peak in 2014 when Adweek magazine ranked it the world’s seventh most popular social network, ahead of Snapchat.

Yahoo had bought it for $1.1bn (£853m) the previous year promising not to “screw it up”.

But Yahoo struggled to manage the platform, and ended up writing down most of its value.

In 2017, Yahoo itself was acquired by the US telecoms firm Verizon, which placed Tumblr within a new subsidiary called Oath.

While other social networks that allow pornography – including Twitter and Reddit – had introduced tougher rules against so-called creepshots and deepfakes, Tumblr’s rules remained more vague until now.

– BBC News

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