What drives you to Facebook? News? Games? Feedback on your posts? The chance to meet new friends?
If any of these hit home, you might have a Facebook dependency. But that’s not necessarily a bad thing, says Amber Ferris, an assistant professor of communication at The University of Akron’s Wayne College.
Ferris, who studies Facebook user trends, says the more people use Facebook to fulfill their goals, the more dependent on it the become. She is quick to explain this dependency is not equivalent to an addiction. Rather, the reason why people use Facebook determines the level of dependency they have on the social network. The study found those who use Facebook to meet new people were the most dependent on Facebook overall.
To identify dependency factors, Ferris and Erin Hollenbaugh, an associate professor of communication studies at Kent State University at Stark, studied 301 Facebook users between the ages of 18 and 68 who post on the site at least once a month. They found that people who perceive Facebook as helpful in gaining a better understanding of themselves go to the site to meet new people and to get attention from others. Also, people who use Facebook to gain a deeper understanding of themselves tend to have agreeable personalities, but lower self-esteem than others.
“They might post that they went to the gym. Maybe they’ll share a post expressing a certain political stance or personal challenge they’re facing. They rely on feedback from Facebook friends to better understand themselves,” Ferris says.
– University of Akron
Read more: Are You Facebook Dependent?
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