A Western Australian Government campaign will aim to stem rising levels of teen drinking following a survey of teenage drug and alcohol use.
The Australian Students Alcohol and Drug Survey covered over 2,500 students aged 12-17. The survey found that 40 per cent of the students had consumed alcohol in the past month, and 27 per cent had consumed alcohol in the past week. Of those who had consumed alcohol in the last week, a quarter of boys and a third of girls had consumed a dangerous quantity of alcohol.
The study also found that the worst group for dangerous drinking were the 17 year old girls, with over 60 per cent of those who had drank in the past week having had consumed dangerous quantities of alcohol.
The new advertising campaign, titled Rethink Drink, will primarily target drinking in teenage girls. The WA Government is also considering laws to restrict establishments from targeting their alcohol advertising at women.
Writer Tristan Boyd, Editor Dr Ramesh Manocha.