alcohol-related harm

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What’s the point of running an education campaign?

Some commentators have suggested that mass media campaigns are more likely to be effective when they are: - well-resourced and enduring - target a clearly defined audience - are based on advanced marketing strategies that effectively target, communicate with, and have relevance for, and credibility with, the audience - provide a credible message to which [...]

Heavy drinkers upping their intake even more

Heavy drinking is increasing among the top 10 per cent of drinkers in Australia but the remaining 90 per cent of the population is drinking less, a study reveals. University of NSW researcher Michael Livingston said the finding could explain sharp increases in alcohol-related harm such as assaults and hospital presentations for intoxication, despite average [...]